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We are a family business.

We treat our clients the way we deal with each other: with kindness, respect and integrity.
This philosophy guides everything we do.

Joe Hollen, MD, CFP®, AIF Photo
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Joe Hollen, MD, CFP®, AIF

Founder & Advisor

Joe Hollen, MD, CFP®, AIF
Founder & Advisor


My journey to becoming an evidence-based wealth advisor has been atypical.  

I attended the University of Nevada School of Medicine, then graduated from the University of Alabama School of Medicine. I practiced Emergency Medicine for 23 years and was the president of Northern Nevada Emergency Physicians at Renown Health.

Like many physicians, I was never trained in financial matters. I made many mistakes managing my own money. I finally sought independent advice in 2001. I found those who sought my business were part of a sales culture. They were product and commission-driven. I didn’t feel they had my best interest in mind. I wasn’t comfortable relying on their advice.

After extensive discussions with my wife, Robin (a nurse practitioner with a doctorate in nursing practice), I decided to become the client centered financial resource that was unavailable in Reno. I left my medical practice and passed the Certified Financial Planner professional examination in 2003. I opened an advisory firm (initially named “Hollen Financial Planning”) in 2004. I satisfied the experience requirement for using the CFP® designation on January 3, 2006. 

Joe, Eric, Robin, Jacob, Adam at MSNursing graduation from University of Nevada, Reno

Joe, Eric, Robin, Jacob, Adam at MS Nursing graduation from University of Nevada, Reno

My conversion to “evidence-based” and “fee-only” was fairly easy. I started attending financial conferences. At one of them, I met Jack Bogle, the founder of Vanguard. Speaking with him made a lasting impression on me. I immersed myself in reading studies underlying a rigorous, academically-based approach to investing.   

By that time, I was convinced the way forward was to base my advice on sound, peer-reviewed data, which meant we couldn’t be influenced by commissions, or have an incentive to push expensive investment products. The bedrock of our offering was simple: to always place the interest of our clients above our own.

It took almost five years for us to get a solid footing, but it was well worth the effort. 

Along the way, I wrote the bi-monthly “Investor’s Corner” newsletter column for the Washoe County Medical Society and have presented to that organization, the Medical Group Management Association, and the National Association of Personal Financial Advisors (NAPFA). I am also a former president of the UNR School of Medicine Alumni Association.

Currently, I am a Community Faculty Member of the University of Nevada Reno School of Medicine. I enjoy presenting to students, graduating residents, and fellows on the financial challenges they face as physicians.  

As a volunteer, I manage the investment accounts of the Washoe County Medical Society and the Nevada State Medical Association. 

I have been quoted in various national publications, including the Wall Street Journal, The New York Times, and The Washington Post about financial planning and investment issues.

My wife and I have four adult children, all living in the Reno area. We enjoy spending time with our family and traveling, especially to Hawaii.

Joe and Robin at Butchart Gardens in Vancouver

Joe and Robin at Butchart Gardens in Vancouver


Eric A. Hollen, CFP®, AIF Photo
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Eric A. Hollen, CFP®, AIF

Owner & Advisor

Eric A. Hollen, CFP®, AIF
Owner & Advisor


I’m an Owner and a Lead Advisor at Open Window.

I enjoy sharing my financial knowledge and experiences with others, clients and friends alike.

I graduated from the University of Nevada, Reno in 2009 with a B.S. in both finance and economics. After graduation, I founded a company that simplified the monthly investment statement provided to investors at companies including Vanguard, Fidelity, and TD – making those required statements more transparent and easier to understand. 

Galena Creek Park, Lindsey family left, Eric family right

Eric and Lindsey's wedding at Galena Creek Park (Lindsey's family left, Eric's family right)

In 2011, I joined Open Window. I earned the right to use the Certified Financial PlannerTM (CFP®) professional designation in 2015, and the Accredited Investment Fiduciary® (AIF®) designation in 2016. 

I am an advocate for financial health. Locally, I've helped write the “Investor’s Corner” newsletter column for the Washoe County Medical Society.

I am the Treasurer for Opportunity Alliance Nevada, a member of the University of Nevada Planned Giving Advisory Council, and I am active within the Estate Planning Council of Northern Nevada.  

I live in Reno with my wife, Lindsey, and our two Manx-breed cats. We love to cook together, as well as hike, and explore all Reno has to offer. 

I am well aware that for myself and my clients, our financial, physical, and mental health are all critical parts of a balanced and fulfilled life. 

Eric and Lindsey

Eric and Lindsey 



Stacy Barry Photo
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Stacy Barry

Operations Manager

Stacy Barry
Operations Manager


I am the Operations Manager at Open Window.  

My background and experience are in information technology. I graduated from the University of Nevada in 1994 with a degree in computer information systems.

Before joining Open Window, I worked for a mining company and within the federal courts doing systems and network administrative work. 

My husband, Mike, and I have two sons. We enjoy everything outdoors that Nevada offers and cheering for our boys’ baseball teams and the University of Nevada Wolfpack.

Family Baseball: Mike, John, Patrick, & Stacy Barry

Mike, John, Patrick, & Stacy Barry


Lindsey Briare, FPQP™ Photo Lindsey Briare, FPQP™ Hover Photo
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Lindsey Briare, FPQP™

Paraplanner & Client Services Lead

Lindsey Briare, FPQP™
Paraplanner & Client Services Lead


I am a Paraplanner at Open Window.

I love interacting with people, listening to them, and learning from their experiences.

I joined Open Window in April of 2018. In September of 2020, after a year of studying the five disciplines of financial planning – retirement, investments, insurance, tax and estate – I earned my certification as a Financial Paraplanner Qualified Professional (FPQP) from the College for Financial Planning.

Prior to joining Open Window, I held positions as a field technician, lab technician, and as manager of a production laboratory for various medical products. I also earned a Bachelor of Science degree in Wildlife Ecology and Environmental Science from the University of Nevada, Reno. 

In my free time, I enjoy painting, crocheting, hiking, being with my cats, and entertaining family and friends.

Lindsey and Eric at Mendenhall Glacier in Juneau, Alaska.

Lindsey and Eric at Mendenhall Glacier in Juneau, Alaska


Gage Avera Photo
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Gage Avera

Financial Planning Analyst

Gage Avera
Financial Planning Analyst


I’m a Financial Planning Analyst at Open Window.

I enjoy financial planning because it is the perfect mix of numbers and people.

Prior to joining Open Window, I served in the U.S. Army as a medic in the 82nd Airborne Division in Fort Bragg, North Carolina. Although I was trained in military emergency medicine, I spent most of my time managing a team of soldiers and maintaining company communication equipment.

After leaving the military, I worked as a financial coach on the University of Nevada, Reno campus holding one-on-one meetings with students helping them understand their finances, then set, plan for, and achieve their financial goals. I graduated from UNR in the spring of 2021 with a bachelor’s degree in finance and a minor in economics. I joined Open Window as an analyst in November of 2021 and passed my Series 65 licensing exam to become a Registered Investment Advisor in August of 2022.

I was attracted to fee-only financial planning because it permitted me to help people in an objective manner. When I'm not attending client meetings, helping prepare meeting documents, reports, and assisting in portfolio management and client services, I'm busy studying for my Accredited Investment Fiduciary® (AIF®) designation.

Outside of the office, I can be found spending time with my wife, Hannah, and trying to keep up with our son, Henry. We enjoy cooking and taking our two dogs to the dog park.

Hannah, Henry, and Gage


Gage and Hannah with one of their two dogs, Oakley

Gage and Hannah with one of their two dogs, Oakley